Name: Padmini Murthy
Job / Title: Tech Marketing Leader, Founder
Company: Content Sense
Industry: Technology, Marketing, Social Entrepreneurship
Q: From your perspective, what are the most important trends that will take place in your industry in the next 10 years?
Padmini: I had recently written a response to this question in a blog post titled – 2020, the year of the hyper-digital economy. The first part of this blog covered a lot of ground describing the technology trends that made significant inroads in the past decade - cloud computing, data management, and artificial intelligence-centric tech.
In the next part of that blog, I took a more forward-looking approach to build out the digital tech future for 2020 and beyond. The tech landscape would follow the D.A.R.E. principle. Starting with data and A.I. to extended/virtual reality and edge computing. Data security and connectivity (think IoT-centric devices) will be big on the horizon. A.I. with explainable, secure, and cognitive automation will either cross the chasm or be very close to that. V.R., A.R. will be the next big thing that people will become comfortable experimenting with, especially in the context of web experiences like shopping and gaming. Edge computing will hit it out of the ballpark with a 50% more significant leap to start with in 2020. Read the blog if you can to get a more detailed lowdown.
What does this mean for technology marketers? First, it would mean that every technology marketer would need to continuously learn and become comfortable with these new and emerging technology areas. I best learn from reading and listening (a lot) and talking to domain experts at events and forums. There are various other avenues to increase your domain depth in a subject, through doing a quick learning tour on Coursera or Udemy, for example.
Second, and a more significant piece is to converge the understanding of these technology topics with the standard marketing principles to build those succinct narratives. Narratives have been around, but in the age of instant gratification, it will be all about creating terse but power-packed content that can be easily consumed.
These will give a quick face-lift to game-changing products and will influence the audience in a snap to adopt and embark on the tech journey. They will make the entire ecosystem around this product – its customers, analysts, partners thrive speedily as a result of increased confidence in the potential of the product. More on this topic coming up in other thought leadership articles I am in the process of drafting.
Q: What tips do you have for other women just starting out in your profession?
Padmini: I'll make my first few tips 'gender agnostic' as I believe that everyone can benefit from this learning experience.
Please note that all of these apply to women. I don't have exclusive tips for women, specifically in marketing and technology. In general, though, I would say that if there's anything deterring you from going towards your goal – it is very important to build an ecosystem of like-minded women who have been there and done that. They could be your sounding board and can suggest solutions. It would also be useful to have a mentor who you can trust, and who you think understands you and your background personally and professionally to give the right sort of guidance.
Q: What is your recommendation for choosing a good mentor?
Q: What does leadership mean to you?
Padmini: There are several books on this, so need I say more. Leadership takes different dimensions and complexions based on the situation. You've heard that too. So, I'll try to summarize what it means to me, and this will be a summary of leadership lessons that I have learned over the years.
Balancing Work and Other Interest and Priorities
Q: What advice would you give to someone looking to grow in her career while making time for her family?
Padmini: Great question and the response depends on the cultural context. For example, I moved to the United States about 20 years ago when I was starting my career. Although initially, I was unable to navigate through the seemingly complex maze of expectations from various quarters, the arrival of our son changed things. I was able to quickly distill priorities to identify that spending quality time with family was very important to me.
Q: What do you like to do to unwind?
Q: In what areas can you give advice to other CLUB members as part of the CLUB mentoring program?
Padmini: marketing careers, leadership, entrepreneurship, work-life balance, managing teenagers.