An incubator of women leaders

Make the Ask: The CLUB 3-Month Workshop

  • 09/12/2017
  • 11/14/2017
  • 3 sessions
  • 09/12/2017, 5:00 PM 7:00 PM (PDT)
  • 10/10/2017, 5:00 PM 7:00 PM (PDT)
  • 11/14/2017, 5:00 PM 7:00 PM (PST)
  • CLUBhouse 650 Gilman Street Palo Alto, CA


When women ask for what they want, they increase their influence and financial standing in the world, gain more confidence and improve the communities around them. But women tend not to negotiate for themselves, citing anxiety and fear of failure as the key reasons. Often when women do negotiate, they’re less effective than men.

To address this challenge, The CLUB is piloting "Make the Ask", a 3-month interactive program to help women craft their “ask” and negotiate for more.


Open to 10 CLUB members who have a significant "ask" that requires significant sponsorship

Example "asks": securing funding for a business or project; sales prospecting;

Philanthropic campaign; stretch assignment or expanded role; securing business partners or collaborators

Less ideal "asks": "asks" that are dependent on a single decision maker or defined path for success


  • Commitment to attend all three 2-hour sessions
  • Openness to feedback and collaboration
  • Accountability to move all participants' "asks" forward through providing referrals, strategic insights and encouragement  

"Make the Ask” is led by Maya Tussing, a high-energy business leader and negotiator in the financial services industry. Maya is an advocate for women claiming big opportunities and attaining their seat at the table. Maya conceived and managed a similar negotiation program for the firm’s women’s network at BlackRock, where over 100 women developed major ‘asks.'

Maya currently co-leads the San Francisco office of Alesco Advisors, an SEC-registered investment advisory firm servicing the investment needs of institutions, foundations and high net worth individuals. Previously, she led BlackRock’s U.S. Institutional Index Asset Allocation business, responsible for over $200B across all asset classes, investment styles and vehicles. Over the last 20 years, she has held senior risk management roles at firms such as BlackRock, Barclays Global Investors, Visa, and GE Capital. Maya is a graduate of Pomona College and holds an MBA in International Finance from the University of Washington.

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