Driving Change

Uber Chief Brand Officer Bozoma Saint John in Conversation with the Verge's Senior Technology Editor Lauren Goode

After a year of challenges and controversies, Uber is turning to Bozoma Saint John to upgrade its image. Hired in June 2017 as the company’s Chief Brand Officer, Saint John is tasked with telling the stories of its millions of riders and drivers across 600 cities. A seasoned advertising and marketing executive, Saint John has held leadership roles at Apple Music and Pepsi. She sits down with the Verge's Senior Technology Editor Lauren Goode to discuss her background and career, the challenges she’s facing as she leads the effort to change Uber’s image and insights about the future of the ride-sharing company.

The event is free and open to the public. Event attendees also receive free admission to the exhibits.