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Beyond Product: Embrace Marketing to Create and Capture Value

  • 04/11/2019
  • 6:00 PM - 8:30 PM
  • Alley, 499 Hamilton Avenue, Palo Alto CA 94301

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Join us as Author Jill Soley shares top takeaways from 50 startup veterans recently interviewed for her new book: “Beyond Product: How Exceptional Founders Embrace Marketing to Create and Capture Value for their Business.”

Panelists Anita Pandey, VP of Marketing at Velostrata, Sarah Kim, Head of Growth at Riva, and Arjun Moorthy, CEO and Co-founder of OwlFactor, will add their experience around the importance of product marketing, early stage marketing planning, scaling marketing, hiring for and get the most out of marketing...and the most common mistakes made.

Advanced copies will be available for purchase and the author will be available for signing.

Jill Soley, VP of Product, Cloverpop, Author "Beyond Product"

Jill Soley is a strategic product and marketing executive and author the of the new book, Beyond Product. She has launched and grown innovative new products at well-known companies like Adobe and Freshworks and advised and consulted to many startups. Passionate about how teams work together as well as their results, Jill currently leads Product Management and Product Marketing for Cloverpop, a cloud-based software platform that helps businesses innovate with faster, better decision practices.

Arjun Moorthy, Co-founder and CEO, OwlFactor

Arjun Moorthy is co-founder and CEO of OwlFactor. OwlFactor is a news aggregator that helps people avoid filter bubbles and low-quality news by automatically scoring 20,000 articles daily for quality and comprehensiveness. Being an avid news reader, Arjun started down this path with dreams of saving the news industry but has been thoroughly disabused of this notion since. Prior to OwlFactor Arjun was at HubSpot for six years as VP of Business Development and before that was at SunGard and The Boston Consulting Group.

Anita Pandey, VP of Marketing at Velostrata

Anita has 18 years of experience as a marketing leader who has scaled emerging technology categories at a variety of startups as well as new acquisitions at public companies. Her domain expertise spans health-tech, edu-tech as well as B2B enterprise collaboration software, cloud, security and infrastructure marketing.  After several exits that include an IPO and an acquisition by Google, but also a “zombie” start-up, Pandey has learned many lessons: from start-ups grappling with issues of product-market-fit, market segmentation and brand differentiation to go-to-market strategy, category leadership and scaling global pipeline. Last but not least, she has been humbled by the biggest challenge of all – scaling cultures that succeed.  Pandey holds a master’s degree in business from the Sloan School of Management at MIT.   In her spare time, Anita mentors start-up founders and women pursuing tech leadership roles. Originally from Botswana, she is passionate about wildlife conservation and universal childhood education. 


Sarah Kim

Sarah Kim is the Head of Growth at Riva, a mission-driven tech startup dedicated to empowering employees with the tools to manage their careers. With a passion for social impact, Sarah has dedicated most of her professional life to tackling big social issues through technology and innovation, including: financial inclusion, education, renewable energy and sustainable food. She is also an instructor for a digital marketing course at the UC Berkeley International Diploma Program and the Product School. She received a MBA from Wharton and a B.A. in International Relations from Tufts University. In her free time, she practices her 5 languages while learning to code and make cheese.


Swati Chaturvedi, CEO and Co-founder of Propel(x)

Swati is the co-founder and CEO of Propel(x) - an investment platform that enables investments in deep technology startups. Prior to starting Propel(x), Swati was an investment professional at Exigen Capital, where she worked on IT Telecom, Travel, and BPO deals. Before that, she was a management consultant working across a variety of industries. Swati is the co-founder of the MIT Alumni Angel Investors group. She founded and led the group 2013 – 2015, and continues to be on the screening committee. Swati has an MBA from the MIT Sloan School of Management, an M.S. from MIT, an M.S. from UC Berkeley, and a Bachelor’s degree from the Indian Institute of Technology, Roorkee. Outside of work, Swati loves to spend time with family, watch movies and read.

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