An incubator of women leaders

Beyond Product: Embrace Marketing to Create and Capture Value

  • 04/11/2019
  • 6:00 PM - 8:30 PM
  • Alley, 499 Hamilton Avenue, Palo Alto CA 94301


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Join us as Author Jill Soley shares top takeaways from 50 startup veterans recently interviewed for her new book: “Beyond Product: How Exceptional Founders Embrace Marketing to Create and Capture Value for their Business.”

Jill Soley, VP of Product, Cloverpop, Author "Beyond Product"

Jill Soley is a strategic product and marketing executive and author the of the new book, Beyond Product. She has launched and grown innovative new products at well-known companies like Adobe and Freshworks and advised and consulted to many startups. Passionate about how teams work together as well as their results, Jill currently leads Product Management and Product Marketing for Cloverpop, a cloud-based software platform that helps businesses innovate with faster, better decision practices.

Arjun Moorthy, Co-founder and CEO, OwlFactory

Arjun Moorthy is co-founder and CEO of OwlFactor. OwlFactor is a news aggregator that helps people avoid filter bubbles and low-quality news by automatically scoring 20,000 articles daily for quality and comprehensiveness. Being an avid news reader, Arjun started down this path with dreams of saving the news industry but has been thoroughly disabused of this notion since. Prior to OwlFactor Arjun was at HubSpot for six years as VP of Business Development and before that was at SunGard and The Boston Consulting Group.

Anita Pandey, VP of Marketing at Velostrata, and other panelists to be announced shortly, will share their views and experience around the importance of marketing, early stage marketing planning, scaling marketing, hiring for and get the most out of marketing...and most common mistakes made.

Advanced copies will be available for purchase and the author will be available for signing.

Sarah Kim

Sarah Kim is the Head of Growth at Riva, a mission-driven tech startup dedicated to empowering employees with the tools to manage their careers. With a passion for social impact, Sarah has dedicated most of her professional life to tackling big social issues through technology and innovation, including: financial inclusion, education, renewable energy and sustainable food. She is also an instructor for a digital marketing course at the UC Berkeley International Diploma Program and the Product School. She received a MBA from Wharton and a B.A. in International Relations from Tufts University. In her free time, she practices her 5 languages while learning to code and make cheese.

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