An incubator of women leaders

Selling Software as a Service (SaaS)

  • 03/04/2020
  • 6:00 PM - 8:00 PM
  • Amplitude Inc., 631 Howard St., Floor 5, San Francisco, CA 94105
  • 65


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Welcome to the fast-paced world of selling Software as a Service (SaaS). Learn from this panel of successful SaaS women: 

  • What makes a great salesperson

  • How they brought their client relationship and partnership skills to their current SaaS company 

  • Tips for standing out when you’re dialing for dollars in a competitive market

  • And how their profession is evolving


Shivani Patel, Head of Corporate Sales and Account Management, Amplitude

Shivani landed in sales completely unexpectedly. She imagined that she'd be doing research in the pharm tech world or running public health programs for the underserved. After unforeseen circumstances, she landed an Enterprise sales role at Oracle. She then moved to the startup world and focused my efforts on building out post sales, account management side of things. Now, she manages corporate new business and expansion teams at Amplitude while
helping lead D&I efforts for the company.

Elizabeth Andrew, VP of Sales, ParleyPro

Elizabeth is a top-producing technology sales executive, leading sales at ParleyPro. Prior to that she spent 4 years with HelloSign where she broke sales records and was a leading contributor to the rapid revenue growth of the company which resulted in a $230M acquisition by Dropbox. She also led both the emerging and general business Account Executive teams while at HelloSign. In her early career, Elizabeth was a VP and Director with Wells Fargo Asset Management, where she built the New England Region as a Mutual Fund Wholesaler and grew territory assets from $0 to $70 million.

Grace Velker, Client Executive, IBM

Grace is an ambitious and forward-thinking leader with a consistent record of performance and achievement in cross-functional and evolving business environments. She has over 10 years professional experiences across Sales, Biz Dev, Account Management, Project Management and P&L, including eight years in the Healthcare and Life Sciences vertical. She is an effective communicator and bilingual speaker.

Maggie Hott, Senior Manager, Mid-Market Sales, Slack

Maggie was the the first Account Executive based out of Slack HQ in early 2015. She was a top performing Enterprise rep for 3 years before transitioning into management.  She now leads the highest performing & fastest growing sales team at Slack - she's also currently hiring ;). Maggie loves outdoor adventures - she is an avid triathlete and marathoner, she's done multiple Ironmans, 20+ marathons, and is an Advanced deep water diver.  Most recently, she spent a week with her husband climbing Kilimanjaro, and before that spent 3 weeks living on a dive boat in Egypt. She strongly believes in the motto of work hard and have fun. She currently lives in Marin with her husband and 2 dogs, and they are expecting their first child (a girl) this Spring. 

Jenn Dowdy, Major Accounts Sales Executive, Emtrain

Jennifer is passionate about helping people apply technology to business. As a top-performing sales executive, she enjoys partnering with people to create meaningful and productive relationships with their customers. Jennifer has worked in Technology Sales for over 26 years leading people, channels and offering strategic consulting to sales leadership. For the past 15 years, she's been working in high-growth SaaS / PaaS technology teams within top firms such as Citrix and IBM and emerging tech sales for Electric Imp and Emtrain.


  • 6:00 - 6:10pm Networking & Registration
  • 6:10 - 6:30pm Introductions
  • 6:30 - 7:30pm Panel
  • 7:30 - 8:00pm Questions & Networking
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