Media Training: Help Close the Say Gap

Women’s voices are rarely seen or heard in media reports about business, cultural, scientific, and civic issues. The numbers for women of color and older women are even worse. When we do see women quoted in the news, they are more likely to be talking about TV, music, and movies, than they are sharing their expertise on the economy or world affairs. The PR Council is on a mission to Close the Say Gap by media training the millions of qualified women who are experts in every industry.

Double Forte is offering a Media Training course to help equip women with the tools and confidence they need to become expert sources for the media. This 90-minute webinar led by Double Forte’s most senior communications experts will cover:

• How the media works           

• How to position yourself as an expert to the media           

• Preparing for interviews with the “soundbites” and quotes that will get picked up by the media

• Creating referable content the media can source for attribution               

• How to build a social media presence that drives media credibility

• Participants will each receive worksheets, pro tips, and step-by-step guidelines on how to become a media resource.

Lee McEnany Caraher
President & CEO – Double Forte
Author & Speaker

Lee McEnany Caraher is the CEO of Double Forte PR & Digital Marketing, a national agency headquartered in San Francisco, with offices in New York and Eau Claire, WI. An acclaimed communication strategist, Lee is known for her practical solutions to big problems. Her company works with some of the top consumer lifestyle, digital life, technology and wine brands in the country. Lee serves on the board of directors for the Public Relations Council, the national association for public relations agencies.

Lee’s the author of Millennials & Management based on her experience with epically failing and then succeeding at retaining Millennials in her business. Her second book, The Boomerang Principle: Inspiring Lifetime Loyalty From Employees provides a practical guide to building positive, high performing workplaces.

Lee has a reputation for building cohesive, high producing teams who get a lot done well and have fun at the same time. She is a straight talker who doesn't hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble.

She started her career in communications in Boston and then moved to California, working with high profile and groundbreaking companies along the way. She moved to the Bay Area in 1995 to serve as the Vice President of Corporate and Consumer Communications at the $1.6 Billion SEGA of America. She then served as Executive Vice President of The Weber Group and Founder and President of Red Whistle Communications, both Interpublic companies.

Lee is active in the community and currently serves on the Executive Committee for Wisconsin Farm Technology Days 2020, and on the Public Advocates Board of Governors. Previously Lee served as vice chair of the Board of KQED Public Media, Executive Committee for the Grace Cathedral Board of Trustees, Chair of the Board for Community Gatepath, Menlo College’s Board of Trustees, and was the founding Chair of the Board for the St. Paul’s Choir School. She consults with other non-profits on effective board organization and practices.

A graduate of Carleton College, with a degree in Medieval History, which she finds useful every day, Lee lives in Western Wisconsin with her husband, two sons, a blind cat and an energetic dog. She splits her time between San Francisco, New York and Eau Claire, Wisconsin.