An incubator of women leaders



hosted by 

Friday, Feb 4th & Saturday, 5th 2022
The Dream Inn      Santa Cruz, CA

Early Bird Registration –  register before Dec 31 (Closed)

Regular CLUB Member Registration – $325.00

Non-Member Registration – $450.00



  • 1:00 pm (optional) CLUB  Networking Lunch
 Ideal Bar & Grill (outdoor dining); 106 Beach Street, Santa Cruz  
  • 3:00 pm (optional) Community Service Project
Beach Clean Up at Cowell’s Beach @ Santa Cruz Beach Boardwalk
  • 4:30 pm Shine Retreat Check-in 
Lobby of The Dream Inn
  • 5:30 pm  "Shine Bright” Opening Reception
Lobby of The Dream Inn
  • 7:00 pm  Dinner and Table Talk
Jack O’Neill Restaurant & Lounge (indoor dining, private room) The Dream Inn


  • 7:00 am  Get Your Shine On Workout
Guided walk in Santa Cruz (indoor meditation / stretching if inclement)
  • 8:00 am  Continental Breakfast
Buffet Style @ The Dream Inn Conference Center
  • 9:00 am  Shine Programming Session 1 - Reflect & Re-orient

with Galina Livitina and Tamar Serna

It’s been a strange few years! This is a guided session to reflect personally and professionally. Let’s celebrate our resiliency, reflect on what has changed, and find all the silver linings. Let’s also be honest with ourselves, and confront loss of control, how profoundly our daily lives have changed. How do we create healthy supportive social circles? Where do we want to be on professional goals? We’ll give ourselves some grace, appreciation, and do some brainstorming for what we want out of our next normal.

    • 10:15 am  Break
    • 10:30 am Shine Programming Session 2 - Reboot

    with Laraine McKinnon

    Time for some goal setting! What specific goals do we have, and what are tangible steps to achieve them? How do we find the things that bring us energy and shed the things that drain us? How do we capture the power of our networks, the influence of our public profile, and our own personal superpowers to achieve our goals? Build an actionable plan to drive your 2022 and beyond.

    • 11:15 am Shine Programming Session 3 - Reclaim

    with all of us

    Put the plan in motion! Reclaim momentum by sharing your plan with accountability partners - people in the same phase as you. Be inspired by their goals and ideas to achieve them, and find the support you need to make your own goals come true.
    • 12:00 pm Lunch: Buffet Style or Box Lunch @ The Dream Inn Conference Center
    • 2:30pm Choose your track:
    1. Glow Self Care track: Spa Tub & Sauna

    Tea House Spa 112 Elm Street, Santa Cruz

    2. Shine & Wine track: Wine tasting

    Vino by the Sea 55 Municipal Wharf Ste B, Santa Cruz

    3. Radiate Creativity track: Art museum

    Santa Cruz Museum of Art & History, 705 Front Street, Santa Cruz

      • 4:30pm (approximate) Shine Retreat ends
        *Above event plan may change
        • Rules of Engagement:

          1. You must come ready to acknowledge and affirm other women for what you observe them do. This is not a hot-air-blowing exercise--we don't want people pumping each other up for no reason--our interactions will be grounded in reality, and will ask us all to combine affirmation with constructive feedback.
          2. Come ready to admit your defeats, failures and shortcomings. Humility is mandatory.
          3. Plan to stay engaged. To be successful, our short conference will require everyone's active participation and willingness to connect.
          4. COVID Protocols:

            We strongly encourage all attendees to be fully vaccinated (including boosters) if medically appropriate. We’ll be following the latest guidance from the Santa Cruz County Public Health Department regarding indoor events. 

            We anticipate lunch on Friday to be outdoors.

            Dinner on Friday evening will be indoors in a private room. 

            The conference room space is large and there is plenty of space to socially distance. People may wear masks and they may take the buffet meals (breakfast, lunch) to an outdoor location (pool patio) or their room to dine individually if preferred.

        • Registration fee covers meals, activities and programming unless listed as “optional” or otherwise noted. Hotel room is a separate cost and is paid directly to the hotel.

        In today’s world, it’s critical for women to stand together --

        to help one another find, shine, and combine our collective brilliance to lift one another up.

        This retreat will help you be and beam this light. 

        Copyright 2012 - 2022   The CLUB - A Women's Leadership Organization Serving Silicon Valley and the San Francisco Bay Area
        The CLUB is a 501(c)(3) not-for-profit organization, and is tax exempt under the Internal Revenue Code.

        The Women's CLUB of Silicon Valley   P.O. Box 126  Palo Alto, CA 94302  USA

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